What are Product Listing Ads?

Product Listing Ads (PLAs) are your new and effective way to advertise products and services on Kleinanzeigen. PLAs appear on the search results pages, product pages and other pages of our platform and can be targeted to users who are specifically interested in your products or services.

Want to learn more about PLAs?

Your benefits from Product Listing Ads

High visibility
PLAs are displayed on our search results pages, where they can be seen by a large number of potential customers.

High relevance
Ads can be targeted to users who are interested in specific products or services. This leads to a higher click and conversion rate.

Cost control
You can flexibly adjust your budget for PLAs and also define individual CPC for each ad. And best of all, you only pay when a user clicks on your ad.

Effective measurability
The effectiveness of product listing ads can be accurately measured. This way you can see how well your campaign, complete product groups or even individual ads are performing and adjust your strategy accordingly.

Creation and deployment of PLAs

You do not have to provide us with any advertising material to use product listing ads. We only need some product data such as title, description, price, image URL, etc. and your bid for this ad. Our PLA engine takes care of the rest.

You have a wide range of options for transferring your data. Regardless of whether it is a text or CSV file, a direct connection to our API interface or a link to your Magento or Shopify data feed, we will support you with the successful connection.

The display of product listing ads is context-based, i.e. according to the search and surfing behavior of a user. This reduces stray light losses and at the same time ensures high relevance for our users. Our 1st party data forms the basis for all targeting and thus enables campaigns to be carried out in compliance with data protection regulations.

Transparency and full cost control

When you start your first PLA campaign, you will receive access to your personal reporting dashboard. Here you can see exactly how your advertising is performing. For example, you get information about how many people saw your ad, how many clicked on it, and how your budget is distributed. This information will help you optimize your advertising campaigns and manage costs effectively.

With daily and total budgets that can be adjusted at any time, as well as individual CPCs, you have full control over your campaign. This flexible cost control allows you to precisely control your advertising expenditure and thus avoid unnecessary costs.



Campaign optimization by our experts

Our unique Customer Success Team supports you in setting up and optimizing your PLA campaigns. The team consists of experienced marketing experts who support our advertising partners in achieving their goals.

Campaign advice

The team will help you develop the right campaign strategy and optimize your campaigns.

Campaign management

The team manages your campaigns and ensures they run smoothly.


The team provides you with detailed reports on the performance of your campaigns.


The team provides you with training and workshops to give you the knowledge and skills you need to run successful PLA campaigns.


5 valuable tips

Our experts have already put together, to get you the most out of your product listing ads campaign

Use high-quality product images and descriptions: Your ads should be appealing and grab users' attention.

Use relevant keywords in the product title: Your ads should target keywords that users are searching for.

Test different click prices: Experiment with different prices to see what works best.

Plan at least 2 weeks for a test to achieve statistically relevant results and have time for optimization.

Track your results: Track the results of your campaigns to see what's working and what's not.


5 easy steps to your first PLA campaign

Contract creation

Our industry standard contract drafts reduce coordination processes.

Onboarding kick-off meeting

Campaign goals are defined and technical questions are answered.

Integrate data feed

Integration and extensive testing of product and ad data.

Set CPCs and budget

Final determination and confirmation of the campaign budgets.

Campaign start

Start of the first ad display with quality assurance by our experts

Average duration from signing the contract: 10 working days


Get your individual offer now!


For whom are Product Listing Ads the right advertising solution?

PLAs are ideal for advertising products or services where the actual purchase takes place on your website or in your online shop. In a conversation with our sales team, we can then provide you with precise information about the expected traffic in individual product categories or search volumes for specific search terms.

Where are my product listing ads displayed?

Product Listing Ads are delivered on all of our 4 platforms: desktop, mobile web, Android app and iOS app. The adaptation to the respective device is carried out automatically in order to be integrated as seamlessly as possible into the user's search results. PLAs then appear in search results, on category pages and product detail pages, among other things.

How much do Product Listing Ads cost?

PLAs are paid based on success, according to a “per click” model. So you only pay when a user clicks on your ad. Our competitive click prices depend on numerous factors such as product category, click volume and competition in the respective product group. Our service staff will support you in determining the ideal click price for your products.

What information do I get about my campaign performance?

When you start your campaign, you will get access to your personal campaign dashboard. In addition to information about the status of the current budget, impressions and clicks, you can also analyze developments over the last 7 days. If you want to delve even deeper into reporting, we offer you an individual report builder with which you can evaluate the performance of your individual products and advertisements in great detail.