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Our Audience

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Keyfacts

Who are our Users?

  • 64%

    of mobile.de users are between 18-49 years old

  • 75%

    of our users are male

  • 47%

    of our users have a net household income of 3,000 EUR and more

Visitor Frequency

Source: mobile.de internal data H1 2024

More infos about our Audience

Frequency of Use

Almost half of our users are on mobile.de at least 2-3 times a week. 

Concrete purchase phase

  • 60%

    I already have concrete ideas and compare different information, models and prices

  • 25%

    I have already made almost all relevant decisions and am comparing specific offers or already negotiating with vendors

  • 15%

    I am still trying to get an overview and have not made any concrete decisions yet