Book your programmatic ads on mobile.de
Mobile.de Advertising offers marketers programmatic access to the inventories of mobile.de and parts of kleinanzeigen.de.
You can address our users with mobile.de targeted deals or with your own targeting in the case of reach deals. We’re constantly optimising our inventory with several trusted measurement partners to provide the best KPIs (CTR, View Rate) for programmatic planning. What's more, we are completely independent in terms of our marketing setup and can therefore provide the most suitable SSPs.
Why programmatic advertising?
You have complete control of your campaign.
We're constantly optimising our ad slot inventory for the best view and click-through rates. We use a range of technologies, including Active View and Integral Ad Science, to ensure natural-looking ads.
Programmatic Advertising Types
Private Auction
- Floor price
- Control over your traffic
- Exclusive group of advertisers
- High targeting options with pretargeted audiences
- Performance campaigns with precise targeting for e-commerce campaigns
Preferred Deals
- Fixed cpm
- Premium inventory with many variation options
- Access to inventory before anyone else
- Brand & awareness campaigns (Always On campaigns)
- Expand your deals with individual contextual & audience targeting
Programmatic Guaranteed
- Fixed price
- Reserved inventory with a fixed, pre-negotiated price for specific impressions
- Premium inventory with unique placements
- Brand awareness campaigns with high viewability
- Improve your campaigns and reach your target group
The Highest Standards
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OBA framework / EDAA trust seal
Mobile.de is OBA-certified by ePrivacy and has received the EDAA Trust Seal. This means that ePrivacy, an OBA Certification Provider of the EDAA (European Interactive Digital Advertising Alliance), has confirmed that mobile.de has fully implemented and fulfilled the standards of the IAB Europe OBA Framework.
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Ads.txt & App-Ads.txt
Authorized Digital Sellers for Web (ads.txt) is an IAB initiative that aims to improve the transparency of programmatic advertising. The files are publicly available and can be crawled by advertising platforms, supply-side platforms (SSP) and other buyers and third parties.
These files can help protect your brand against fake inventory that has been deliberately mislabelled in order to pretend to come from certain domains, apps or videos.
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Coalition for Better Ads
Our inventory is optimised in complete accordance with the guidelines of the Coalition for Better Ads.
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Code of Conduct
We have signed the Code of Conduct of the German Federal Association of Digital Business (BVDW) and have been one of the main contributors to this initiative since it was created.