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Contact us!Prices (valid from 01/01/2026)
| Ad | Ad size | Billing method | Rotation | Category | Specifications | ||
|---|---|---|---|---|---|---|---|
Display Placements | |||||||
| Medium Rectangle Cross-Device | 300 x 250 | CPM | €30,00 | €42,00 | |||
| Native Ad Cross-Device | responsive | CPM | €35,00 | €48.00 | |||
| Halfpage Ad Cross-Device | 300 x 600 | CPM | €44,00 | €60,50 | |||
Special placements on mobile.de | |||||||
| Large Inline Banner / Listing Ad | 728 x 250 | CPM | €49,50 | €66,00 | |||
| Premium Listing Ad | Image: min. 554x554, Logo: min. 160x160 | CPM | €70,00 | €85,00 | |||
| Listing Brand Stage | 1614 x 330 + 728x250 + 300x250 | Fixed price or CPM | upon request | upon request | |||
| Showcase Ad | min 380x254px, Logo: min. 160x160 | CPM | €70,00 | €85,00 | |||
| Feature Ad | min 380x254px, Logo: min. 120x120 | CPM | €70,00- | €85,00 | |||
| Image Ad | Image optional: Square: ratio 1:1; Horizontal: ratio 1.91:1; Vertical: ratio 4:5, max. 300 KB Logo: 1:1, min. 100x100, max. 50KB | CPM | €50,00 | 60,00 € | |||
| Brand Portal | upon request | more | |||||
| Carousel Ad | Image: 1:1, min. 480x480px, max. 200KB Logo: 1:1, min. 100x100, max. 50KB | CPM | €60,00 | €70,00 | |||
| Gallery Ad | 300 x 250px | CPM | €30,00 | €42,00 | |||
| Hero Banner | 1614 x 330 | CPM | €80,00 | €100,00 | |||
| Total Reach | 1614 x 330 + 728x250 + 300x250 | Fixed price | - | €225,00 | |||
| Total Reach Kombi | 1614x480 +509x192; 1614 x 330 + 728x250 + 300x250 | Fixed price | - | €330,00 | |||
Homepage Fixed Placements mobile.de | |||||||
mobile.xd Homepage Event | 1614 x 480 and 509 x 192 | Fixed price per day | - | €140,000 | |||
Mobile Advertising | |||||||
| Swipe Ad | 600 x 500 | CPM | €27,50 | €43.00 | |||
| Interscroller | 320 x 480 | CPM | €30,00 | €45.00 | |||
Targeting
| Targeting | Billing method | Price | Specifications | |
|---|---|---|---|---|
| TARGETING | Search criteria targeting: Brand1, Model1 I Price, Mileage, Year, Drive and many more | CPM | €10.00 | for up to two criteria2 |
| CPM | €5.00 | for every additional criterion | ||
| Geotargeting: Country, County/State, City, Area Code, Postcode: only ROS and with category targeting | CPM | €10.00 | for two-character postcodes | |
| CPM | €10.00 | for every additional postcode character | ||
| Technical Parameters (e.g. system, browser, time, etc.) | No surcharge | |||
| FREQUENCY CAPPING | No surcharge | |||
| Only mobile.de: Parameter Delivery (Brand, etc.) | CPM | €10.00 | ||
| NOTES | All targeting parameters can be combined. | |||
| Category possible |
1 Vehicle segments count as a targeting criteria, 2 This limit applies for criteria combinations for search criteria targeting
Additional information
| Additional information: | Terms and Conditionsmobile.de apply (advertising.mobile.de/en/agb/) | |
|---|---|---|
| Minimum order: | €3,500 (net invoice amount) | |
| Banner delivery to: | werbemittel@advertising.mobile.de | |
| Payment terms: | Payment must be made to Adevinta within thirty days of invoice receipt. | |
| Prices: | All prices excluding VAT | |