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Contact us!Prices (valid from 01/01/2025)
| Ad | Ad size | Billing method | Run of Network | Rotation | Category | Specifications |
|---|---|---|---|---|---|---|
Display Placements | ||||||
| Superbanner | 728 x 90 | CPM | €11.00 | €16.50 | €22.00 | |
| Skyscraper | 160 x 600 | CPM | €16.50 | €22.00 | €33.00 | |
| Medium Rectangle Cross-Device | 300 x 250 | CPM | €22.00 | €27.50 | €38.50 | |
| IAB Standard Ad Package | 300 x 250 + 728 x 90 + max. 200 x 600 | CPM | €16.50 | €22.00 | €33.00 | |
| IAB Premium Ad Package | 300 x 250 + 728 x 90 + 300 x 600 | CPM | €27.50 | €33.00 | €44.00 | |
| Hockeystick | 728 x 90 (only mobile.de: or 816 x 90) + max. 200 x 600 | CPM | €38.50 | €44.00 | €60.50 | |
| Native Ad Cross-Device | responsive | CPM | €20.00 | €33.00 | €44.00 | |
| Billboard | 800 x 250 or 970 x 250 (only Motor-Talk: max. 1020 x 250) | CPM | €55.00 | €60.50 | €77.00 | |
| Halfpage Ad Cross-Device | 300 x 600 | CPM | €38.50 | €44.00 | €60.50 | |
| Double Halfpage Ad | 300 x 600 + 300 x 600 | CPM | €66.00 | €88.00 | €104.50 | |
| Dynamic Sitebar | max. 200 x 600 up to 100% dynamic scaling | CPM | €66.00 | €71.50 | €88.00 | |
Special placements on mobile.de | ||||||
| Large Inline Banner / Listing Ad | 728 x 250 | CPM | - | €49.50 | €66.00 | |
| Fireplace Ad "Extended" | 300 x 600 + 970 x 250 + 300 x 600 | CPM | - | €104.50 | €121.00 | |
| Premium Listing Ad | Image: min. 554x554, Logo: min. 160x160 | CPM | - | €60.00 | €75.00 | |
| Branded SRP | 300x600+970x250+300x600; 300x250;344x156 | Min. Media booking volume: €5,000 | - | - | - | |
| Showcase Ad | min 380x254px, Logo: min. 160x160 | CPM | - | €70,00 | €85,00 | |
| Feature Ad | min 380x254px, Logo: min. 120x120 | CPM | - | €70,00 | €85,00 | |
| Image Ad | Image optional: Square: ratio 1:1; Horizontal: ratio 1.91:1; Vertical: ratio 4:5, max. 300 KB Logo: 1:1, min. 100x100, max. 50KB | CPM | - | 50,00 € | 60,00 € | |
| Brand Portal | upon request | upon request | more | |||
Homepage Fixed Placements mobile.de | ||||||
| mobile.xd Homepage Event Combo | 1614 x 480 and 509 x 192 | Fixed price per day | - | - | €130,000 | |
Mobile Advertising | ||||||
| Swipe Ad | 600 x 500 | CPM | - | €27.50 | €43.00 | |
| Interscroller | 320 x 480 | CPM | - | €30.00 | €45.00 | |
| Content Ad | 320 x 50 | CPM | - | €22.00 | €33.00 | |
Targeting
| Targeting | Billing method | Price | Specifications | |
|---|---|---|---|---|
| TARGETING | Search criteria targeting: Brand1, Model1 I Price, Mileage, Year, Drive and many more | CPM | €10.00 | for up to two criteria2 |
| CPM | €5.00 | for every additional criterion | ||
| Geotargeting: Country, County/State, City, Area Code, Postcode: only ROS and with category targeting | CPM | €10.00 | for two-character postcodes | |
| CPM | €10.00 | for every additional postcode character | ||
| Technical Parameters (e.g. system, browser, time, etc.) | No surcharge | |||
| FREQUENCY CAPPING | No surcharge | |||
| Only mobile.de: Parameter Delivery (Brand, etc.) | CPM | €10.00 | ||
| NOTES | All targeting parameters can be combined. | |||
| Category possible |
1 Vehicle segments count as a targeting criteria, 2 This limit applies for criteria combinations for search criteria targeting
Additional information
| Additional information: | Terms and Conditionsmobile.de apply (advertising.mobile.de/agb-de/) | |
|---|---|---|
| Minimum order: | €3,500 (net invoice amount) | |
| Banner delivery to: | werbemittel@advertising.mobile.de | |
| Payment terms: | Payment must be made to Adevinta within thirty days of invoice receipt. | |
| Prices: | All prices excluding VAT | |