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PRICES AND PRODUCTS

Prices (valid from 01/04/2023) – Display Placements

Ad Ad size Billing method Run of Network Rotation Category Specifications
Superbanner 728 x 90 CPM €11.00 €16.50 €22.00 Superbanner
Skyscraper 160 x 600 CPM €16.50 €22.00 €33.00 Skyscraper
Medium Rectangle Cross-Device 300 x 250 CPM €22.00 €27.50 €38.50 Medium Rectangle xD
IAB Standard Ad Package 300 x 250 + 728 x 90 + max. 200 x 600 CPM €16.50 €22.00 €33.00 IAB Standard Ad
IAB Premium Ad Package 300 x 250 + 728 x 90 + 300 x 600 CPM €27.50 €33.00 €44.00 IAB Premium Ad
Hockeystick 728 x 90 (only mobile.de: or 816 x 90) + max. 200 x 600 CPM €38.50 €44.00 €60.50 Hockeystick
Native Ad Cross-Device responsive CPM €20.00 €33.00 €44.00 Native Ad CPT
Billboard 800 x 250 or 970 x 250 (only Motor-Talk: max. 1020 x 250) CPM €55.00 €60.50 €77.00 Billboard Ad
Halfpage Ad Cross-Device 300 x 600 CPM €38.50 €44.00 €60.50 Halfpage Ad xD
Double Halfpage Ad 300 x 600 + 300 x 600 CPM €66.00 €88.00 €104.50 Double Halfpage Ad
Dynamic Sitebar max. 200 x 600 up to 100% dynamic scaling CPM €66.00 €71.50 €88.00 Dynamic Sitebar Ad
Special placements on mobile.de          
Large Inline Banner / Listing Ad 728 x 250 CPM - €49.50 €66.00 Large Inline Banner
Fireplace Ad "Extended" 300 x 600 + 970 x 250 + 300 x 600 CPM - €104.50 €121.00 Fireplace Ad Extended

 

 

Prices 2023 (valid from 01/04/2023) – Homepage Fixed Placements mobile.de

 

 

Ad Ad size Billing method Rotation Category Specifications
mobile.xd Homepage Event Combo 1614 x 480
and 509 x 192
Fixed price per day - €130,000 Cross-Device Homepage Event

 

Prices 2023 (valid from 01/04/2023) – Mobile Advertising

 
Ad Ad size Billing method Run of Network Rotation Category Specifications
Content Ad 320 x 50 CPM €16.50 €22.00 €33.00 Content Ad
Special placements on mobile.de          
Splash Ad Startscreen 320 x 480 CPM - - €66.00 Splash Ad
Targeted Interstitial 320 x 480 CPM  - €55.00 €66.00 Targeted Interstitial
Swipe Ad 600 x 500 CPM - €27.50 €33.00 Swipe Ad

 

Prices 2023 (valid from 01/04/2023) – Targeting

 
  Targeting Billing method Price Specifications
TARGETING Search criteria targeting: Brand*, Model* I Price, Mileage, Year, Drive and many more CPM €10.00 for up to two criteria**
    CPM €5.00 for every additional criterion
  Geotargeting: Country, County/State, City, Area Code, Postcode: only ROS and with category targeting CPM €10.00 for two-character postcodes
    CPM €10.00 for every additional postcode character
         
  Technical Parameters (e.g. system, browser, time, etc.)   No surcharge  
FREQUENCY CAPPING     No surcharge  
         
  only mobile.de: Parameter Delivery (Brand, etc.) CPM €10.00  
NOTES All targeting parameters can be combined.      
  Category possible      
  **This limit applies for criteria combinations for search criteria targeting      
  *Vehicle segments count as a targeting criteria      

 

Prices 2023 – Additional information

 
Additional information: Terms and Conditionsmobile.de apply (advertising.mobile.de/agb-de/)
Minimum order: €3,500 (net invoice amount)  
Banner delivery to: werbemittel@advertising.mobile.de  
Payment terms: payment must be made to Adevinta within thirty days of invoice receipt.  
Prices:

all prices excluding VAT