Programmatic advertising

Book your programmatic ads on Kleinanzeigen:

mobile.de Advertising offers marketers programmatic access to the inventories of Kleinanzeigen, mobile.de and Motor-Talk.de.
As a member of AGOF, we can offer reach to an average of 30 million unique users. You can address these users with targeted deals or with your own targeting in the case of reach deals. We’re constantly optimising our inventory with several trusted measurement partners to provide the best KPIs (CTR, View Rate) for programmatic planning. What's more, we are completely independent in terms of our marketing setup and can therefore provide the most suitable SSPs.

Why programmatic advertising?

You have complete control of your campaign.

RUN CAMPAIGNS WITHOUT WASTAGE

PRECISE TARGETING IN THE AUTOMOTIVE SECTOR

NET REACH MAXIMIZATION

Context Targeting Examples

icon immobilien kategorie

Category
"Real estate"

10.26 million.

icon familie und kind kategorie

Category
"Family, children & baby"

8.45 million.

icon haus und garten kategorie

Category
"House & garden"

14.58 million.

icon auto rad boot kategorie

Category
"Cars, bikes & boats"

13.69 million.

icon mode beauty kategorie

Category
"Fashion & beauty"

8.12 million.

icon elektronik multimedia kategorie

Category
"Electronics"

11.12 million.

icon haustiere kategorie

Category
"Pets"

5.56 million.

icon filme musik bücher kategorie

Category
"Films, music & books"

3.87 million.

  = Unique User per Month

Source: Agma digital facts January 2023 single month

Google Ads und IAS Logo

We’re constantly optimising our ad slot inventory for the best view and click-through rates. We use a range of technologies, including Active View and Integral Ad Science, to ensure natural-looking ads.

Advantages of programmatic advertising

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Reach LOTS of users

Publishers all around the world are connected via programmatic advertising.

Reach RELEVANT users

Enrich your targeting with our first-party data.

Stay in CONTROL

Programmatic advertising allows you to optimise in real time.

Stay FLEXIBLE

Book a range of banners and formats to increase the chances of your ad appearing.

We work in accordance with the highest market standards

mobile.de follows any and all applicable industry standards to make programmatic bookings as safe, transparent and simple as possible .

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OBA framework / EDAA trust seal

mobile.de is OBA-certified by ePrivacy and has received the EDAA Trust Seal. This means that ePrivacy, an OBA Certification Provider of the EDAA (European Interactive Digital Advertising Alliance), has confirmed that mobile.de has fully implemented and fulfilled the standards of the IAB Europe OBA Framework.

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Ads.txt & App-Ads.txt

Authorized Digital Sellers for Web (ads.txt) is an IAB initiative that aims to improve the transparency of programmatic advertising. The files are publicly available and can be crawled by advertising platforms, supply-side platforms (SSP) and other buyers and third parties.

These files can help protect your brand against fake inventory that has been deliberately mislabelled in order to pretend to come from certain domains, apps or videos.

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Coalition for Better Ads

Our inventory is optimised in complete accordance with the guidelines of the Coalition for Better Ads.

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Code of Conduct

We have signed the Code of Conduct of the German Federal Association of Digital Business (BVDW) and have been one of the main contributors to this initiative since it was created.

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edaa Logo
IAB Tech Lab Logo
Coalition for Better Ads Logo
Programmatic Advertising IAB Logo

Get in touch and find out how we can help level up your campaign!

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