Keyfacts
Wer sind unsere User?
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der mobile.de User sind zwischen 20-49 Jahre alt
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unserer User sind männlich
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Davon sind berfstätig
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der Haushalte unserer User leben haben 3 oder mehr Personen
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unserer User verfügen über ein Haushaltsnettoeinkommen in Höhe von 3.000 EUR und mehr
Nutzungshäufigkeit
Fast die Hälfte unserer User ist mindestens 2-3 Mal die Woche auf mobile.de
Konkrete Kaufphase
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Ich habe schon konkrete Vorstellungen und vergleiche verschiedene Informationen, Modelle und Preise
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Ich habe bereits fast alle relevanten Entscheidungen getroffen und vergleiche konkrete Angebote bzw. verhandle bereits mit Verkäufern
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Ich versuche mir noch einen Überblick zu verschaffen und habe noch keine konkreten Entscheidungen getroffen
Visitor Frequency
Quelle: Studie des unabhängigen Marktforschungsinstituts DCORE (Juli bis Dezember 2022), im Auftrag von mobile.de